The perpetual challenge to better utilize a natural and sustainable wild caught marine lipid material.
The unending journey to deliver the highest quality Australian Products to market
The unceasing commitment to acknowledge the loyal support of suppliers and customers alike
The crucial DNA to ensure the viability of the totally sustainable Australian Fishing Industry
The challenging fight to bring about Truth in Labelling for retail Squalene and D.A.G.E. (Shark Liver Oil) for consumers.
This logo draws on the magic blue ocean for its inspiration. It’s circle shape represents the wheel of life that envelopes us all as formed by the embryonic, characteristic curves of the living dogfish head and body and centres on the expressed golden drop of precious, pure squalene oil.